Pete Wiltjer Marketing Group's Blog

Have Your B2B Prospects Already Disqualified You?

Posted by Pete Wiltjer on Apr 15, 2016 3:49:55 PM

Is your company still investing the bulk of your marketing budget in old school tradeshows?


Do you think that social media marketing is just for kids and consumer companies?


If so, it may be time for you to accept the fact that B2B buyers today favor do-it-yourself online options for researching and buying products and services. A recent Forrester report forecasts that one million US B2B salespeople will lose their jobs to self-service ecommerce by 2020.


That makes it sound like you still have time to prepare for this change, right? Not so fast.


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Topics: Social media marketing tips, 2016 marketing trends, content marketing best practices, manufacturer supplier content marketing

Bad Lip Reading Videos and B2B Content Marketing in Naperville

Posted by Pete Wiltjer on Feb 4, 2016 10:30:00 AM

I love sitting with my kids and watching funny videos on Facebook and YouTube. Our current favorites are the bad lip reading series that poke fun of NFL stars. It is not hard to quickly pass an hour while watching an endless stream of videos that are always available at your finger tips via Facebook and YouTube, and it makes me think about the rather staggering traffic claims that Facebook and Google (owner of YouTube) recently reported.

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Topics: Social media marketing tips, content marketing best practices, generate more qualified website traffic, analytic data

Hospitality Marketing and Your Sales Projections Over the Holidays

Posted by Pete Wiltjer on Nov 20, 2015 9:00:00 AM

B2B Companies Need to Get in the Game on Holiday Marketing

It's a known fact that most retailers do not achieve their annual revenue projections until after they have survived the year-end holiday season. Employees of B2B companies may be relieved that they don't have to suffer the long hours of retailers over the holidays, but they can take a few lessons from the B2C companies when it comes to their own marketing efforts, especially when it comes to the focus and the message, as well as when it comes to loyal, repeat customers.

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Topics: commercial food service marketing tips, Social media marketing tips, hospitality marketing, referral marketing

Attracting Customers With Facebook

Posted by Pete Wiltjer on Mar 19, 2015 2:58:00 PM

We love working in the business-to-business world, and love helping our clients learn how to overcome the challenges of using social media channels to market their businesses. One of the biggest challenges is related to Facebook, where we encounter a good deal of cynicism.

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Topics: Social media marketing tips, Facebook marketing