Pete Wiltjer Marketing Group's Blog

Have Your B2B Prospects Already Disqualified You?

Posted by Pete Wiltjer on Apr 15, 2016 3:49:55 PM

Is your company still investing the bulk of your marketing budget in old school tradeshows?

 

Do you think that social media marketing is just for kids and consumer companies?

 

If so, it may be time for you to accept the fact that B2B buyers today favor do-it-yourself online options for researching and buying products and services. A recent Forrester report forecasts that one million US B2B salespeople will lose their jobs to self-service ecommerce by 2020.

 

That makes it sound like you still have time to prepare for this change, right? Not so fast.

 

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Topics: Social media marketing tips, 2016 marketing trends, content marketing best practices, manufacturer supplier content marketing

Manufacturer Supplier Content Marketing Tips: Monitoring Your Website Traffic Sources

Posted by Pete Wiltjer on Mar 29, 2016 11:37:18 AM


How many useful website traffic trends has your marketing team identified and improved upon over the past year? Does your marketing team set goals for improving specific channels, such as social traffic or email traffic? 

Well, when you understand what sources are generating your website traffic, you can then take strategic and data-driven steps to try and improve those numbers.

For instance, look at this table of average source data from manufacturing companies that use HubSpot as their marketing automation platform and you will notice some interesting trends, including the fact that direct traffic and organic traffic generate, by far, the bulk of their website traffic. 

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Topics: 2016 marketing trends, content marketing best practices, manufacturer supplier content marketing