Pete Wiltjer Marketing Group's Blog

Ice Cream Maker PR Spotlights Foodservice Marketing Success Trend for 2016

Posted by Pete Wiltjer on Apr 21, 2016 4:27:04 PM

When the world's largest ice cream manufacturer, Nestle, announced yesterday that it had simplified ingredients for six of its ice cream brands, it was not only a win for consumers that are tired of GMOs, artificial ingredients and food chemicals. It also telegraphed how to execute effective foodservice marketing, and it demonstrated an ability to present transparent-yet-effective marketing messages that help draw people into a corporate blog and website. 

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Topics: commercial food service marketing tips, 2016 marketing trends, hospitality supplier inbound marketing

Hospitality Suppliers: Give Your Inbound Marketing Plans a Tune Up to Be Ready for Anything

Posted by Pete Wiltjer on Apr 11, 2016 11:55:41 AM


Brrr. Don't you just love April snow? It reminds us that we here in Chicagoland need to be prepared for anything when it comes to the weather.

Actually, I love April because the warm days finally start to creep in between these cold-and-nasty ones, and make us think about backyard barbecues and all the pleasures of spending time outside. I have noticed many hospitality industry suppliers ramping up their spring marketing efforts too, by promoting solutions for the nearly upon us al fresco dining season.

 

With your marketing, the way to be prepared for anything is by following a plan. And that plan must start with a solid understanding of what motivates your ideal buyers. Thank goodness we have technology to help with this process.

 

Marketing automation platforms can make that task easy by offering a roadmap for your marketing efforts. But can your marketing team truly be prepared for everything, even if they are using marketing automation?

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Topics: hospitality marketing, content marketing best practices, generate more qualified website traffic, hospitality supplier inbound marketing