Pete Wiltjer Marketing Group's Blog

Hospitality Suppliers: Give Your Inbound Marketing Plans a Tune Up to Be Ready for Anything

Posted by Pete Wiltjer on Apr 11, 2016 11:55:41 AM

Brrr. Don't you just love April snow? It reminds us that we here in Chicagoland need to be prepared for anything when it comes to the weather.

Actually, I love April because the warm days finally start to creep in between these cold-and-nasty ones, and make us think about backyard barbecues and all the pleasures of spending time outside. I have noticed many hospitality industry suppliers ramping up their spring marketing efforts too, by promoting solutions for the nearly upon us al fresco dining season.


With your marketing, the way to be prepared for anything is by following a plan. And that plan must start with a solid understanding of what motivates your ideal buyers. Thank goodness we have technology to help with this process.


Marketing automation platforms can make that task easy by offering a roadmap for your marketing efforts. But can your marketing team truly be prepared for everything, even if they are using marketing automation?

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Topics: hospitality marketing, content marketing best practices, generate more qualified website traffic, hospitality supplier inbound marketing

Hospitality Marketing Primer: Engaging a Distracted Audience with Compelling Content Marketing

Posted by Pete Wiltjer on Mar 10, 2016 5:52:00 PM

You have probably heard once or twice (or more!) that the strategic placement of your keywords are an important part of your company's search engine rankings. At a high level, we agree that the path to improved search engine optimization is paved with the effective use of keywords in your B2B marketing content.

However, in the great effort your team expels to make sure that your keywords are effectively used throughout your website, you can overlook an important factor: publishing information that's actually useful to your audience.

Considering that people today have worse attention spans than goldfish, this is especially important if you are actively blogging for your business.

So how do you know if your digital marketing content is not only serving the search engines but also effectively serving your increasingly distracted audience?

This short list will help you understand some of the boxes you should be checking when publishing new marketing content and help make sure your blog doesn't sound like it was written by a robot for robots.

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Topics: hospitality marketing, content marketing best practices, generate more qualified website traffic

Inbound Marketing for Commercial Foodservice: What Your Website Needs

Posted by Pete Wiltjer on Feb 18, 2016 3:17:57 PM

When was the last time you saw your inside sales manager give a high-five to your marketing manager?

Never? Then perhaps all the content your marketing team is generating doesn't actually serve the right type of audience. OK, I just have a couple other quick questions.

Is your company's website making it easy for your inside sales team to quickly qualify prospects?


Does it have enough useful content to enable your visitors to understand whether your company is able to be a viable solution partner?


This brief article, which should only take about five minutes to read, will shed some light on how to improve your website's inbound marketing capabilities so that it begins to consistently generate quality leads, while also serving your ideal prospects in a more meaningful way. It features expert sources from the hospitality and commercial foodservice markets.

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Topics: commercial food service marketing tips, hospitality marketing, data analytics, content marketing best practices, generate more qualified website traffic

Hospitality Marketing and Your Sales Projections Over the Holidays

Posted by Pete Wiltjer on Nov 20, 2015 9:00:00 AM

B2B Companies Need to Get in the Game on Holiday Marketing

It's a known fact that most retailers do not achieve their annual revenue projections until after they have survived the year-end holiday season. Employees of B2B companies may be relieved that they don't have to suffer the long hours of retailers over the holidays, but they can take a few lessons from the B2C companies when it comes to their own marketing efforts, especially when it comes to the focus and the message, as well as when it comes to loyal, repeat customers.

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Topics: commercial food service marketing tips, Social media marketing tips, hospitality marketing, referral marketing