Pete Wiltjer Marketing Group's Blog

Hospitality Suppliers: Give Your Inbound Marketing Plans a Tune Up to Be Ready for Anything

Posted by Pete Wiltjer on Apr 11, 2016 11:55:41 AM


Brrr. Don't you just love April snow? It reminds us that we here in Chicagoland need to be prepared for anything when it comes to the weather.

Actually, I love April because the warm days finally start to creep in between these cold-and-nasty ones, and make us think about backyard barbecues and all the pleasures of spending time outside. I have noticed many hospitality industry suppliers ramping up their spring marketing efforts too, by promoting solutions for the nearly upon us al fresco dining season.

 

With your marketing, the way to be prepared for anything is by following a plan. And that plan must start with a solid understanding of what motivates your ideal buyers. Thank goodness we have technology to help with this process.

 

Marketing automation platforms can make that task easy by offering a roadmap for your marketing efforts. But can your marketing team truly be prepared for everything, even if they are using marketing automation?

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Topics: hospitality marketing, content marketing best practices, generate more qualified website traffic, hospitality supplier inbound marketing

Hospitality Marketing Primer: Engaging a Distracted Audience with Compelling Content Marketing

Posted by Pete Wiltjer on Mar 10, 2016 5:52:00 PM


You have probably heard once or twice (or more!) that the strategic placement of your keywords are an important part of your company's search engine rankings. At a high level, we agree that the path to improved search engine optimization is paved with the effective use of keywords in your B2B marketing content.

However, in the great effort your team expels to make sure that your keywords are effectively used throughout your website, you can overlook an important factor: publishing information that's actually useful to your audience.

Considering that people today have worse attention spans than goldfish, this is especially important if you are actively blogging for your business.

So how do you know if your digital marketing content is not only serving the search engines but also effectively serving your increasingly distracted audience?

This short list will help you understand some of the boxes you should be checking when publishing new marketing content and help make sure your blog doesn't sound like it was written by a robot for robots.

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Topics: hospitality marketing, content marketing best practices, generate more qualified website traffic

Inbound Marketing for Commercial Foodservice: What Your Website Needs

Posted by Pete Wiltjer on Feb 18, 2016 3:17:57 PM


When was the last time you saw your inside sales manager give a high-five to your marketing manager?

Never? Then perhaps all the content your marketing team is generating doesn't actually serve the right type of audience. OK, I just have a couple other quick questions.

Is your company's website making it easy for your inside sales team to quickly qualify prospects?

 

Does it have enough useful content to enable your visitors to understand whether your company is able to be a viable solution partner?

 

This brief article, which should only take about five minutes to read, will shed some light on how to improve your website's inbound marketing capabilities so that it begins to consistently generate quality leads, while also serving your ideal prospects in a more meaningful way. It features expert sources from the hospitality and commercial foodservice markets.

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Topics: commercial food service marketing tips, hospitality marketing, data analytics, content marketing best practices, generate more qualified website traffic

Bad Lip Reading Videos and B2B Content Marketing in Naperville

Posted by Pete Wiltjer on Feb 4, 2016 10:30:00 AM


I love sitting with my kids and watching funny videos on Facebook and YouTube. Our current favorites are the bad lip reading series that poke fun of NFL stars. It is not hard to quickly pass an hour while watching an endless stream of videos that are always available at your finger tips via Facebook and YouTube, and it makes me think about the rather staggering traffic claims that Facebook and Google (owner of YouTube) recently reported.

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Topics: Social media marketing tips, content marketing best practices, generate more qualified website traffic, analytic data

Some Like it Hot: 2016 B2B Marketing Trends

Posted by Pete Wiltjer on Dec 4, 2015 5:18:58 PM

By labeling something a marketing trend, it implies that there is some track record of sustained and repeatable success attached to a new marketing approach. Right?

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Topics: 2016 marketing trends, data analytics, content marketing best practices, generate more qualified website traffic