Brrr. Don't you just love April snow? It reminds us that we here in Chicagoland need to be prepared for anything when it comes to the weather.
Actually, I love April because the warm days finally start to creep in between these cold-and-nasty ones, and make us think about backyard barbecues and all the pleasures of spending time outside. I have noticed many hospitality industry suppliers ramping up their spring marketing efforts too, by promoting solutions for the nearly upon us al fresco dining season.
With your marketing, the way to be prepared for anything is by following a plan. And that plan must start with a solid understanding of what motivates your ideal buyers. Thank goodness we have technology to help with this process.
Marketing automation platforms can make that task easy by offering a roadmap for your marketing efforts. But can your marketing team truly be prepared for everything, even if they are using marketing automation?