Is your company still investing the bulk of your marketing budget in old school tradeshows?
Do you think that social media marketing is just for kids and consumer companies?
If so, it may be time for you to accept the fact that B2B buyers today favor do-it-yourself online options for researching and buying products and services. A recent Forrester report forecasts that one million US B2B salespeople will lose their jobs to self-service ecommerce by 2020.
That makes it sound like you still have time to prepare for this change, right? Not so fast.