When the world's largest ice cream manufacturer, Nestle, announced yesterday that it had simplified ingredients for six of its ice cream brands, it was not only a win for consumers that are tired of GMOs, artificial ingredients and food chemicals. It also telegraphed how to execute effective foodservice marketing, and it demonstrated an ability to present transparent-yet-effective marketing messages that help draw people into a corporate blog and website.
When was the last time you saw your inside sales manager give a high-five to your marketing manager?
Never? Then perhaps all the content your marketing team is generating doesn't actually serve the right type of audience. OK, I just have a couple other quick questions.
Is your company's website making it easy for your inside sales team to quickly qualify prospects?
Does it have enough useful content to enable your visitors to understand whether your company is able to be a viable solution partner?
This brief article, which should only take about five minutes to read, will shed some light on how to improve your website's inbound marketing capabilities so that it begins to consistently generate quality leads, while also serving your ideal prospects in a more meaningful way. It features expert sources from the hospitality and commercial foodservice markets.
B2B Companies Need to Get in the Game on Holiday Marketing
It's a known fact that most retailers do not achieve their annual revenue projections until after they have survived the year-end holiday season. Employees of B2B companies may be relieved that they don't have to suffer the long hours of retailers over the holidays, but they can take a few lessons from the B2C companies when it comes to their own marketing efforts, especially when it comes to the focus and the message, as well as when it comes to loyal, repeat customers.