Pete Wiltjer Marketing Group's Blog

Viral Marketing Can Be Bad for Your Health: Before You Eat That Avocado Pit, Read This...

Posted by Pete Wiltjer on May 25, 2016 4:46:07 PM


Who doesn't enjoy avocado, either mashed up as guacamole or sliced and imparted into sandwiches or salads?

The funny thing about avocados that you may have noticed recently, there seems to be a collection of 'experts' that are now advocating that you eat the avocado pits as well as the delicious green flesh everyone already loves. 

Um, yuck. But to each his own, right?

And my family eats enough avocados that I actually started to consider following one of the recommendations I saw about grinding up the pit and mixing it into smoothies or other sauces. I'm a waste-not-want-not kind of guy, so I was willing to consider the idea.

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Topics: 2016 marketing trends, social media viral marketing

Ice Cream Maker PR Spotlights Foodservice Marketing Success Trend for 2016

Posted by Pete Wiltjer on Apr 21, 2016 4:27:04 PM

When the world's largest ice cream manufacturer, Nestle, announced yesterday that it had simplified ingredients for six of its ice cream brands, it was not only a win for consumers that are tired of GMOs, artificial ingredients and food chemicals. It also telegraphed how to execute effective foodservice marketing, and it demonstrated an ability to present transparent-yet-effective marketing messages that help draw people into a corporate blog and website. 

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Topics: commercial food service marketing tips, 2016 marketing trends, hospitality supplier inbound marketing

Have Your B2B Prospects Already Disqualified You?

Posted by Pete Wiltjer on Apr 15, 2016 3:49:55 PM

Is your company still investing the bulk of your marketing budget in old school tradeshows?

 

Do you think that social media marketing is just for kids and consumer companies?

 

If so, it may be time for you to accept the fact that B2B buyers today favor do-it-yourself online options for researching and buying products and services. A recent Forrester report forecasts that one million US B2B salespeople will lose their jobs to self-service ecommerce by 2020.

 

That makes it sound like you still have time to prepare for this change, right? Not so fast.

 

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Topics: Social media marketing tips, 2016 marketing trends, content marketing best practices, manufacturer supplier content marketing

Manufacturer Supplier Content Marketing Tips: Monitoring Your Website Traffic Sources

Posted by Pete Wiltjer on Mar 29, 2016 11:37:18 AM


How many useful website traffic trends has your marketing team identified and improved upon over the past year? Does your marketing team set goals for improving specific channels, such as social traffic or email traffic? 

Well, when you understand what sources are generating your website traffic, you can then take strategic and data-driven steps to try and improve those numbers.

For instance, look at this table of average source data from manufacturing companies that use HubSpot as their marketing automation platform and you will notice some interesting trends, including the fact that direct traffic and organic traffic generate, by far, the bulk of their website traffic. 

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Topics: 2016 marketing trends, content marketing best practices, manufacturer supplier content marketing

Some Like it Hot: 2016 B2B Marketing Trends

Posted by Pete Wiltjer on Dec 4, 2015 5:18:58 PM

By labeling something a marketing trend, it implies that there is some track record of sustained and repeatable success attached to a new marketing approach. Right?

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Topics: 2016 marketing trends, data analytics, content marketing best practices, generate more qualified website traffic