Pete Wiltjer Marketing Group's Blog

Pete Wiltjer

As president and founder of PWMG, Pete Wiltjer loves the opportunity to share the knowledge and experience of his 15+ years in public relations, journalism, event management, direct marketing and interactive marketing. Pete has managed programs for a variety of professional services and technology industry organizations, ranging from start-ups to billion-dollar conglomerates, and he has extensive experience promoting not-for-profit technology user groups.
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Recent Posts

Some Like it Hot: 2016 B2B Marketing Trends

Posted by Pete Wiltjer on Dec 4, 2015 5:18:58 PM

By labeling something a marketing trend, it implies that there is some track record of sustained and repeatable success attached to a new marketing approach. Right?

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Topics: 2016 marketing trends, data analytics, content marketing best practices, generate more qualified website traffic

Hospitality Marketing and Your Sales Projections Over the Holidays

Posted by Pete Wiltjer on Nov 20, 2015 9:00:00 AM

B2B Companies Need to Get in the Game on Holiday Marketing

It's a known fact that most retailers do not achieve their annual revenue projections until after they have survived the year-end holiday season. Employees of B2B companies may be relieved that they don't have to suffer the long hours of retailers over the holidays, but they can take a few lessons from the B2C companies when it comes to their own marketing efforts, especially when it comes to the focus and the message, as well as when it comes to loyal, repeat customers.

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Topics: commercial food service marketing tips, Social media marketing tips, hospitality marketing, referral marketing

Measuring for Successful and Repeatable Hospitality Industry Inbound Marketing

Posted by Pete Wiltjer on Oct 30, 2015 5:59:09 PM

Do you remember the most successful marketing program you ever executed for your foodservice operation? Were you able to repeat that success? If not, perhaps you need to add measurement to your recipe so you can document what works and repeat it.

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Topics: Hospitality industry inbound marketing

Attracting Customers With Facebook

Posted by Pete Wiltjer on Mar 19, 2015 2:58:00 PM

We love working in the business-to-business world, and love helping our clients learn how to overcome the challenges of using social media channels to market their businesses. One of the biggest challenges is related to Facebook, where we encounter a good deal of cynicism.

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Topics: Social media marketing tips, Facebook marketing

Cheat Sheet for Marketing a Commercial Foodservice Consultancy

Posted by Pete Wiltjer on Nov 21, 2014 4:10:00 PM

Your entire team went above and beyond the call while finishing your last restaurant design and renovation project. Your client is thrilled, and has even offered up some referral business for your design firm already.

Of course, you are also thinking ahead about how to market the success of your last project and position it as a shining example of your company’s ability to dazzle restaurant guests and, more importantly, drive new revenue for your company.

Will your marketing strategy pay off? Will you be able to execute this strategy effectively, to make sure you reach all marketing and communications channels?

This brief article contains a cheat sheet for helping you to raise awareness of your outstanding work, and to drive new and repeat business to your consultancy through a few simple and cost-effective steps.

The best part about these tips? They are marketing tactics that you can execute on your own, and all fall under the proven approach known as content marketing.

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